The Emergency Telecommunications Cluster’s 2020 strategy envisions providing connectivity not just to humanitarians in emergency response, but also to affected populations. This requires a major scale-up of services to cater for possibly millions of people. What are the benefits of ensuring that affected people have access to phone and data networks in crisis? How can the private sector partner with host governments and humanitarian organisations to quickly ensure that affected people have access to information and communication networks in the wake of a disaster? What could be the major challenges and risks to achieving this outcome, and what would be some mitigation strategies? What are practical steps that should be taken if there was an emergency tomorrow?